A Unique Niche in a Lucrative Expanding Market!

The potential in the market for the RESULTS4U system is enormous.

• The Government is encouraging a more active lifestyle following the realisation of high levels of obesity in the population, particularly among children.
• The UK health and fitness industry is witnessing dynamic growth as greater health awareness, increased leisure spending and brand development by the major chains fuels the popularity of fitness in general, thereby creating an expanding market at the lower end.
• Nearly 8.3% of the UK population (or 5 million people) are expected to belong to a fitness club by December 2007. An increasing number of these will switch to high value/low cost stand-alone club chains such as RESULTS4U. This also leaves a potential market of over 90% of the population who will be more inclined to join a RESULTS4U club due to its 30 minute concept that provides rapid results at lower membership costs.
• In terms of number of clubs, fitness chain operators are forecast to expand at a rate of 11.4% in the period to December 2007, reaching a total of 870 clubs by that time.
• Core industry issues are a highly self-conscious female market, membership retention, quality staff recruitment and site availability, all of which are met by the unique design of the RESULTS4U Franchise.